Conference Tracks

Consumer
Whether taking their Web-based subscription promos to the next level, employing new, critical retention strategies or creating the AD team of the future, consumer publishers have a unique set of strategic and tactical challenges. Join us in this track for an exclusively-tailored group of sessions for consumer marketing and AD pros.

B-TO-B

The circulation and audience development disciplines continue to work through a transformation as publishers come to terms with their multiplatform marketing needs. B-to-B publishers are leaning more on interactive strategies to drive new opportunities in lead-gen, marketing and analytics—all while sustaining their core functions. Join your colleagues in this track to learn the best of trade-publishing innovation.