program overview

You’ve spent one of the most challenging years on record tasked with not only growing audience, but holding on to what you have.
The downturn, combined with an increasingly fractured media landscape has scattered your prospects far and wide. You’ve had to foster change while the once-familiar media world continued to transform before your eyes. Now, it’s about investing in what works with a close watch on game-changing technology on the horizon.

In that spirit, the 2010 Audience Development Show will focus on building your core tactics Now and showing you how to cherry-pick and exploit the best of what’s Next.

Join us in June to bolster your retention, fulfillment and database integration strategies while we help you decipher speculation around e-readers and tablets and unravel the mystery around multichannel audience development.