Keynotes
TUESDAY | JUNE 8
9:00 – 10:00 a.m.
Why Social Media is the Future for All Media Companies
ERIK QUALMAN
Author
"Socialnomics"
YouTube. Facebook. Twitter. Social Media. It is now officially so big, and so powerful, that it has permanently changed the way we live and do business. Brands can be made or ruined by social media. And online networking sites are being used to find, entice, organize and engage communities and conduct commerce. Sound familiar? It should, because it’s he definition of what magazines used to do and still should. In this keynote, Erik Qualman, author of the best-selling book “Socialnomics,” tells us how social media is changing the way people connect both socially and in professional settings and how your company can harness the power of social media tools.
12:45 – 1:45 p.m.
The New Rules for a Successful Print Magazine Launch
MICHAEL CLINTON
Chief Marketing Officer
Hearst Magazines
The Food Network Magazine was the most successful print-magazine launch of 2009. It reached a million-plus mass circulation in mere months. Sure, the magazine tapped into a hot market—the fascination with great food and celebrity chefs—and sure, the magazine is the print iteration of a powerful television brand. But there was a whole lot more behind the scenes. Hearst Magazines partnered with Scripps Networks on an innovative multiplatform marketing and editorial approach. Each piece of the business—circulation, integrated ad sales and editorial—needed to be mapped out across each Food Network- branded medium (print, TV, online). In this presentation, Hearst CMO Michael Clinton gives us the back story and outlines essentials for a partnership- based print magazine launch in an e-centric era.
WEDNESDAY | JUNE 9
9:10 – 10:10 a.m.
The Atlantic: Finding a Place for Print Media in the Digital Age
JUSTIN SMITH
President
Atlantic Media
Three years ago, The Atlantic seemed like just the sort of old school media brand that seems so threatened today. The 150-plus-year-old standard of long-form journalism had never been a financial success and in an age of changing reader habits, it was unlikely to start now. However, a new staff and a new attitude led by Atlantic Media president Justin Smith has positioned the brand as a framer of thought-leading discussions. And now it is enjoying rapid growth, thanks to unique and aggressive strategies for digital and events. Hear how Smith and his team have revitalized one of publishing’s most storied brands and how he is positioning The Atlantic for future growth.
12:30 – 1:30 p.m.
Perils and Opportunities for Entrepreneurial Publishers in 2010
CARLA BLANCO
Co-Founder and CEO
3Digit Media
Six years ago, when Carla Blanco launched 3Digit Media, upscale regional lifestyle magazines were booming, and seemingly immune to the effects of online media. Those days are gone, but Blanco and her team at her 11-person company have completely rethought their approach to their served market, which is roughly defined by the 805 area code. In this keynote, Blanco describes the evolution in her thinking, the catalyst for that evolution, the challenges of protecting revenue and preserving cash in a small company, and the results so far. From there, Carla tells us what’s ahead for all smaller publishers.