Conference Tracks
Tuesday | June 8
10:35 –11:35 a.m.
Re-Engineering Retention: How to Build Loyalty in Today’s Fractured Media World
With all the choices consumers have in getting their content delivered to them, publishers face an uphill battle in building loyalty in their print products. This session explores innovative campaigns and pricing models publishers are using to keep their subscriber base steady.
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Melissa Mahoney |
11:40 a.m. –12:40 p.m.
Optimizing the Source Mix: What Works Now
The source mix is continually tweaked according to budget parameters and response rates. Yet we’ve just been through one of the toughest years on record and the outlook for 2010 is hazy. Attend this session to hear from a leading audience development pros about how to fine-tune your source mix and create campaigns to achieve the best returns—including advice on how to optimize each channel.
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Bob Cohn |
2:15 – 3:30 p.m. | Part I
4:05 – 5:00 p.m. | Part II
Enabling the Transaction: Fulfillment’s Moment of Truth, B-to-C Edition
Publishers, now more than ever, are working overtime to create new business opportunities and drive new sources of revenue, across all platforms. Fulfillment providers are working just as hard to catch up as a true value partner by enabling that revenue, but also maintaining a solid transactional relationship for a still-critical, but legacy, business—print. Join us for this special double-session for an in-depth exploration of the new fulfillment dynamic.
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Ray Butkus |
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John Meneough |
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Malcolm Netburn |
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Tony Pytlak |
Wednesday | June 9
10:15 –11:05 a.m.
High-Performance Web-Based Subscription Tactics
If you’re relying on simple display advertising to generate subscriptions from your Web site—no matter how hard-fought the positioning was— then you’re leaving serious money on the table. Publishers are generating an unprecedented amount of print subscriptions from their Web sites using a variety of tactics. Join us in this lively, fast-paced session for a rundown of some of the most successful and high-performance Web- based subscription strategies that you can apply immediately.
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Barbara Besser |
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Morgan Rosin |
11:35 a.m. –12:30 p.m.
Building a Customer Data Analytics Strategy
Digital analytics form the basis for content production and identifying the best new revenue opportunities. Traffic and behavioral data can help editors determine editorial themes, produce contextual advertising opportunities and even identify new product opportunities. Yet without a core audience-acquisition strategy for collecting, disseminating and acting on the data, or knowing what analytics packages offer the most reliable audience insight, you’ll be spinning your wheels. This session will examine how to build a specific data analytics strategy that helps you plan your next moves in marketing and revenue-generation.
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Pegg Nadler |
2:30 –3:30 p.m.
On the Newsstand: What’s Next?
With perhaps the biggest near-collapse of the newsstand supply chain a year behind us, what have we learned? Join us for this panel of distributors, publishers and wholesalers as they describe how newsstand distribution will have to be reshaped in the near term, as well as what the critical strategies for higher retail performance will be in coming year.
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Patrick Hainault |
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Buzz Kanter |
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Vicki Weston |
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Ken Frawley |
3:35 –4:30 p.m.
Building the Ultimate Audience Development Team, B-to-C Edition
With all the cross-platform selling and multimedia audience growth, audience developers are confronted with an unprecedented deluge of customer purchase and behavior data, while marketing and management strategies are growing in complexity. We’ll examine how to best set up your circulation and audience development teams to exploit cross- platform audience growth.
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Tim Langlitz |