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Audience Development folioshow.com

Special Events

Monday June 7 | 5:30 – 7:00 p.m.
Tuesday June 8 | 5:00 – 6:30 p.m.
Folio: + AD Show Networking Receptions

Mix and mingle among hundreds of your fellow magazine-industry peers at our evening receptions. Attendance is open to all conference registrants, speakers, exhibitors and sponsors.

Tuesday June 8 | 3:15 – 4:00 p.m.
Technology Test Drives

Get a detailed look at some of the leading technologies that are driving advances in magazine publishing. From Web content management systems to e-mail marketing platforms, you’ll get a deep-dive into the key features and benefits, as well as an opportunity to get your questions answered.

Edith Roman

Marketing with Intelligence and Best Practices
This session will help guide your efforts to better understand your customers and why they are doing business with you. Learn what the most successful marketers are doing to generate new customers and take market share away from their competition.

Session will cover:
Customer File Profiling
Employing Multichannel Marketing Effectively
Utilizing Economies of Scale to Drive Down Your Costs

Presenter: Greg Grdodian, Executive Vice-President of List Management Data Solutions Group, Edith Roman-ePostDirect

Imirus

The Future of Digital Content – (Going Mobile & Beyond)
What is the future of digital content? Come join iMirus’ CEO, Chris Riggs, where he will share his insights collected from hundreds of their publishing clients. He will also share industry trends around the distribution and monetization of mobile content, and will demonstrate and discuss iMirus’ mobile platform and strategy. Mr. Riggs will also share a glimpse of the future, he calls Dynamic Content, which centers around XML engines and the rendering of tagged-content dynamically generated upon user’s requests.

Presenter: Chris Riggs, President and CEO, iMirus

nxtBook

Screen Wars
Pondering the iPad? Curious about the Kindle? Befuddled about the BlackBerry? In this fast-paced encounter, you’ll see live magazines on seven of today’s hottest tablets, mobile devices, e-Readers & more. See the gadgets battling for your readers’ and advertisers’ attention. Learn the benefits, pit-falls and best practices for each platform. It’s a pixel-palooza, and you’re invited!

Presenter: Marcus Grimm, Marketing Director, Nxtbook Media

Texterity

Build Reader Engagement with Branded Mobile Solutions
Texterity founder and President Martin Hensel will explore the untapped power of branded mobile apps and why magazine publishers should get involved now. Did you know that metrics on mobile app readers are five to ten times better than those of magazine website readers? Learn how a strong digital strategy can improve reader engagement, drive revenue, extend shelf life, and build a loyal community.

Presenter: Martin Hensel, President, Texterity

nxtBook

Wednesday June 9 | 7:00 a.m.
New York City Fun Run

Choose from 4 runs — 3 miles fast, 3 miles slow, 5 miles fast or 5 miles slow. Running side by side with a knowledgeable guide you can see and learn about the hidden New York City. Our run will take you through Central Park and the Upper West Side and will allow visitors and locals alike to get their run in as well as learn about one of our country’s greatest cities. Free to all registered attendees. Pre- registration is required at folioshow.com.

Wednesday, June 9 | 8:00 – 9:00 a.m.
Breakfast Roundtables

Kick-start the day with our popular breakfast round-tables. These are intimate mini-sessions designed to provide quick tips and guides in tactical topic areas. Each session rotates three times, giving you an opportunity to maximize your access to the detailed information you’re looking for.

  • Optimizing Online Sales
  • Magazines and Mobile Devices
  • Social Media in Marketing
  • Digital Editions
  • Audience Development’s Transformation
  • Building a Multi-Platform Database
  • Web Content Sales
  • The New Role of the Editor
  • Content Management Systems
  • Custom Publishing’s Potential
  • Big Ideas for 2010
  • Techniques for Boosting Page Views

Wednesday, June 9 | 8:00 – 9:00 a.m.
Critique Clinics

This is your chance to get an expert’s perspective on your work. Send us your media kits, Web sites, covers, features, collateral, and more prior to the show and we’ll have our experts provide you with their feedback at the conference. They’ll take the time to review your materials before the conference so that you’ll get thoughtful and constructive feedback. Critiques will take place in a small-group atmosphere where you can learn what others are doing, as well as what you could do to make your work even better.

Categories:

  • Media Kits
  • Web Sites | Social Networks
  • Magazine Covers
  • Features