Workshops
Monday June 7 |
1:00-4:30 p.m.
Independent Publishers: Operating in 2010 and Beyond
As larger publishers diversify, divest and just plain die off, independent publishers more and more represent the future of the industry. Join us for a crash course in the keys to successfully managing as an indie, from fundraising and writing a surefire business plan to mastering day-to- day logistics, such as dealing with vendors (and getting the best rates), identifying the staff you need (and which you can outsource) and creating a new, healthier publishing model for the future.
Digital Magazines, E-Readers, Mobile Publishing: New Formats and New Business Models
If digital magazines are showing publishers the way to a new definition of magazines, and the potential for generating significant revenue, then the next generation is e-readers and mobile media. As they rapidly reach critical mass, they present extraordinary opportunities for magazine brands. In this workshop, learn how to look beyond print and how you can turn your assets and relationships into new revenue sources. Learn what the new e-readers offer, and what the economics are of getting your brand onto them. Learn how digital magazines fit into this increasingly complex new environment. And much more.
General Session
Tuesday June 8 | 2:15 – 3:00 p.m. and 4:05 – 5:00 p.m.
Socialnomics Workshop: Strategies for Media Managers
Liked what you heard in Erik Qualman’s keynote speech? Want to implement a really effective social media strategy at your company that transforms your footprint in the market? Roll up your sleeves and dive into an intensive session with Erik, where you can ask all the questions that are on your mind, whether it pertains to edit, management, circulation, sales, costs or whatever else. In this session you’ll take the broad concepts from the keynote and convert them into a tactical action plan for your company.
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ERIK QUALMAN Author "Socialnomics" |