Keynotes
TUESDAY | JUNE 8
9:00 – 10:00 a.m.
The New Rules for a Successful Print Magazine Launch
MICHAEL CLINTON
Chief Marketing Officer
Hearst Magazines
The Food Network Magazine was the most successful print-magazine launch of 2009. It reached a million-plus mass circulation in mere months. Sure, the magazine tapped into a hot market—the fascination with great food and celebrity chefs—and sure, the magazine is the print iteration of a powerful television brand. But there was a whole lot more behind the scenes. Hearst Magazines partnered with Scripps Networks on an innovative multiplatform marketing and editorial approach. Each piece of the business—circulation, integrated ad sales and editorial—needed to be mapped out across each Food Network- branded medium (print, TV, online). In this presentation, Hearst CMO Michael Clinton gives us the back story and outlines essentials for a partnership- based print magazine launch in an e-centric era.
12:45 – 1:45 p.m.
Why Social Media is the Future for All Media Companies
ERIK QUALMAN
Author
"Socialnomics"
YouTube. Facebook. Twitter. Social Media. It is now officially so big, and so powerful, that it has permanently changed the way we live and do business. Brands can be made or ruined by social media. And online networking sites are being used to find, entice, organize and engage communities and conduct commerce. Sound familiar? It should, because it’s he definition of what magazines used to do and still should. In this keynote, Erik Qualman, author of the best-selling book “Socialnomics,” tells us how social media is changing the way people connect both socially and in professional settings and how your company can harness the power of social media tools.
WEDNESDAY | JUNE 9
9:10 – 10:10 a.m.
The Atlantic: Finding a Place for Print Media in the Digital Age
JUSTIN SMITH
President
Atlantic Media
Three years ago, The Atlantic seemed like just the sort of old school media brand that seems so threatened today. The 150-plus-year-old standard of long-form journalism had never been a financial success and in an age of changing reader habits, it was unlikely to start now. However, a new staff and a new attitude led by Atlantic Media president Justin Smith has positioned the brand as a framer of thought-leading discussions. And now it is enjoying rapid growth, thanks to unique and aggressive strategies for digital and events. Hear how Smith and his team have revitalized one of publishing’s most storied brands and how he is positioning The Atlantic for future growth.
12:30 – 1:30 p.m.
Transforming Quickly to Become Tomorrow’s Media Business
David Nussbaum
Chairman & CEO
F+W Media, Inc.
From an ink-on-paper publisher to a leading multimedia content provider, hear from CEO David Nussbaum how F+W Media has undertaken a Company-wide transformation. In the span of less than 1,000 days, F+W has reinvented its core business, organizational structure, mission and vision, from a profitable and popular enthusiast publisher of magazines and books, to today’s digitally-focused leading media entity. Known for his straight-forward approach to business, Nussbaum will share the lessons learned—both good and bad—along the Company’s continued journey to triple-digit eMedia and eCommerce growth.